|Top to Bottom: Maybelline, Rimmel, Wet n Wild|
|LtoR: Maybelline Color Sensational Pink Me Up, Rimmel Lasting Finish Pink Blush, Wet n Wild 901B|
In the store, these looked really similar. After getting them home and swatching them in natural light, I can see that the Maybelline looks much darker. However, when applied, it's a true pink. It's not mauve looking at all like it sort of looks here. It applies smooth and lasts a very long time. I've had several of this brand and they are fast becoming my favorite drugstore lipstick. The color choices are amazing and they are so pigmented.
The Rimmel applied very nicely as well. This is my first Lasting Finish formula. It has a nice sweet smell as well which I enjoy. It has a slight sheen to it as you can see from the swatch photo. Where the Maybelline is a cream. I do think it picks up a slight purple undertone on my skin.
The Wet n Wild goes on the lips streaky but with buildable color. It's very opaque in the swatch but has a really odd consistency. Almost thick and crayon like if that makes sense. I liked this one much more in the swatch than on my lips. It left that nice ring around my mouth and I had to blot about 4-5 times to get rid of it.
Overall thoughts: I prefer the finish and the color of the Maybelline hands down. I do really like the Rimmel, just the color is a tad off for me personally. I DO NOT recommend the Wet n Wild at all. It reminded me of the $.99 lipsticks I used to buy from them 25+ years ago. Yuck!